1. Pepsi’s failure in social media

    Marketers tend to think that social media will not just engage people but will also sell whatever marketers want to sell.

    It seems it’s not true.

    I still think that social media is a great way to create emotions and engagement, but it’s not enough to sell products or services. Or at least not for everybody. It might work in some specialized cases, but definitely not for FMCGs.

    Here is how Pepsi’s sales and revenue decreased after leaving traditional advertisement and turning towards social media.

    I think we should still think in a more complex, convergent way.

    http://adcontrarian.blogspot.com/2011/03/social-medias-massive-failure.html

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